Why do men wait until Valentine's Day to order flowers? It totally defies common sense, but many of them do it. I worked in a flower shop all day; making arrangements. You can't believe how many men came into the shop after 5pm looking for red roses for their wives and girlfriends. We ran out of red roses at 2 pm today, so anyone who had not placed an early order for red was out of luck (at least at our shop). It never fails that the later they come into the shop, the more money they are likely to have to spend. Guys - here's a hint for next year: order early and be sure to get what you want, with a lot less hassle at the last minute.